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Born in Hawai'i, raised in Seoul, fine art education in San Francisco.

I'm a Creative Lead who lives at the intersection of brand craft and growth performance. At Instacart, I led a team of eight driving CRM, PDM, and campaign creative within Local Produce — Ad Age's 2025 In-House Agency of the Year 🏆.

Before that, I executed global brand campaigns at Levi's — Star Wars, LEGO, Pokémon and more. I believe great creative and great results are never in conflict.